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Agencies need to make sure they have the right tools to deal with the PPC world, which is always changing.
Going to talk in detail about the top 10 tools for PPC agencies that have helped my business grow today.
It’s been easier to do our work with these tools, which have also helped our digital marketing a lot.
10 TOOLS FOR PPC AGENCIES
1. Google Product Suite
The Google suite has a lot of tools, but the ones we use most are Slides, Sheets, and Docs. There is more than one of these suites, but I thought they could all be put together as one tool.
One of the best things Google has to offer is Google Sheets, which has changed the way we do jobs every day.
Everything has changed because of the real-time collaboration tools for PPC agencies. You no longer have to keep track of different versions of Excel files.
It used to be hard to understand filenames like “example_excel_doc_FINAL_11-14,” which could have led to mistakes. These issues are no longer a problem because of Google Sheets, which makes it easier for people to work together and organize data.
Anyone, inside or outside of Google Docs, can work with us right away in Google Docs. With just one digital file, we can make a digital copy of all the reports, status reports, and other files.
Google Slides is without a doubt the best. For reports and one-time requests, we always use this, and we have our own theme that we only use for our own company (tools for PPC agencies). This is a great way to see the talk track and control it.
2. DataSlayer
DataSlayer is now a strong option for Super Metrics, especially when it comes to how well it works in general and how well it can connect to other systems. With Google Sheets, it’s easy to connect services like Shopify, Meta, Google, and TikTok to a single screen.
This makes things run more easily and lets us make tools that clients can use without much trouble. This makes it easier to report things. There are many tools for tracking, but none of them can be changed to fit our needs.
Every tool we use needs to be put together so we can see all of our marketing channels as a whole. It’s one of the best and least-priced choices we’ve found.
3. Zapier
Most of the time, people forget about Zapier, which is a powerful tool for automating tasks. We’ve always been amazed by how many features it has built-in.
It’s easy to automate jobs that you do over and over again and connect different tools with Zapier. It’s become an important part of our streamlined processes.
Useful tools for PPC agencies
The fact that it works with more than 5,000 apps is one thing that makes it stand out. This lets us change the way things are done to suit our wants.
It’s been used to connect to CRM systems, send letters automatically, and make sure that data is always the same across all platforms. People who work in PPC should notice and praise this tool more for how well it works to boost results.
4. Google Analytics 4
Even though some people have said bad things about it, Google Stats is still the most popular stats tool. Businesses can learn a lot from its tracking tools and simple links, especially small and medium-sized ones.
In the big picture, it can help your business if you know where your visitors are from, what they are looking at, and what goods they are using.
5. DownNotifier
DownNotifier is very helpful for people who own agencies. As part of our hiring process, we set up alerts that let us know when a client’s website goes down.
This was very helpful during a recent Shopify outage because it let us quickly let the client know and pause PPC ads to avoid wasting money tools for PPC agencies.
Managing downtime in a proactive way has turned out to be a strategic benefit. The best thing about it is that the service is free and set up very quickly.
6. Canva
It’s important for this team to know how to use Canva because they aren’t very artistic.
It changes the game because its platform is so easy to use. It lets us make ads that look great for clients who aren’t very artistic.
You can do more with Canva than just create. It helps get social ads off the ground with its many templates, graphics, fonts, and AI customization options. We can start new projects more quickly because of all of this.
7. Rich Data Tester
You can fix issues in the Google Merchant Center or with SEO with the Rich Data Tester from Google.
People who know a lot about how to organize data can use this tool to see how Googlebot sees a website. It helps fine-tune things that are important for speed and seeing.
The Google Merchant Center has a lot of bugs, like price mismatches. We can see what robots see with the Rich Data Tester.
Structured data is often set up in a way that makes it hard for bots to understand. You need to use standard languages on your site so that search engines can read it. In every way, this will help you sell.
8. Google Keyword Planner
People who are in charge of PPC ads need to use Keyword Planner. It’s been around for a long time and is still useful. There have been a lot of changes in the last ten years, but it is still one of the best ways to look up words.
It is one of the best ways to find popular keywords and figure out how useful they are in this day and age of wide-match keywords.
This tool helps us figure out how well keywords with a lot of searches will do for our clients by combining data from Google, our clients, and the business as a whole.
Most of the time, this lets you make a pretty good guess about the business and how well it will do.
9. ChatGPT
We can’t say enough good things about how helpful ChatGPT is for our work. There has been a lot of talk about this AI tool, which is fair. The rules have really changed.
ChatGPT makes it possible for teams to quickly create full accounts, come up with keywords, write ad copy, and build landing pages once they get used to the prompts.
It would be great if ChatGPT could connect to more tools, like Zapier, so it could do even more.
10. Google Tag Manager
We have to work hard to keep track of and measure the progress of our campaigns. This is especially true when new workers join the team.
If you know how to use Google Tag Manager, it’s great to have. You can keep track of almost everything that happens on-site. We can change things and set off alarms that only go off in certain scenarios.
A lot of people still don’t have their tracking set up right. Businesses sometimes spend cash and report on costs, views, and hits. We always try to get our clients to do things that can be measured. It gives marketing full control over the projects they work on, the money they spend, and how well they do.
As our business has grown, these tools have been very useful. We use all of these tools every day. We can meet the wants of our clients, run our business, and grow with the help of these tools.
As AI and technology improve quickly, I’m interested in how they will make these tools even better and maybe even get rid of some of their need.
